TRAIN-THE-TRAINER COACHING PROGRAM
Learn how to prepare your colleagues to be successful media communicators.
The Train-the-Trainer Coaching Program™ features:
A step-by-step coaching template
Instruction on message creation
Insight on generating questions
Overview of interview techniques
Rehearsals of program delivery
Guidance on analyzing interview performance
Training is available in 2-day, 1.5 day and full-day formats.
"I've been to a number of media trainers and this was the most realistic media experience I've ever had."
- Senior Government Official
"Jeff Ansell provided over 50 of our spokespeople the training they needed to adeptly handle the media in a broad range of situations. Many of those trained by Jeff – from the most senior executives to directors to managers - left the Games commenting that his training was the most valuable learning they had ever taken. He is, quite simply, the best."
- Renee Smith-Valade, Vancouver Organizing Committee for the 2010 Olympics
and Paralympic Winter Games
"I'm not exaggerating when I say that the last two days were one of the most rewarding for me in my life. It just opened a door that I've never been able to find the key to. While I have a long way to go it's given me the tools and confidence I think I need to make it to the next door. I thank you for that."
- Terry Cairns, MDS Nordion
"Jeff's two-day sessions promised to prepare a CEO to communicate confidently with media and achieve excellence in speeches and public speaking appearances. His course far outperformed his promise and my expectations. It enabled me to realize how much room for improvement there was in my delivery and handling of all media situations. Rating ****"
- François de Gaspé Beaubien, Telemedia Publishing
"... I can safely say it was the most useful training course I have ever taken, far better than the usual array of time scheduling and motivational blather that we typically receive in industry. Your course was hard-hitting, impactful and most of all -- relevant. The techniques you taught me and the information you provided will be of use to me virtually every day."
- Bev Buckton, Toshiba
"In one of Jeff's four hour sessions I learned more about effective, professional communications than I did in four years of communications studies at a highly credited University. Jeff's expertise, passion for communicating with poise, skill and dignity, and his compassion for people who are learning to get over their fears of speaking to the media, provide a value that is unmatched by any other media training available."
- David Bauer, Ontario Ministry of Economic Development and Trade