Keynote at the 2018 Banff Pork Seminar

I'm honoured to be keynote speaker Wednesday at the Banff Pork Seminar in Alberta. Hog production is a vital component of Canada's agricultural economy -- and a vital export worldwide. 

At the same time, the sector confronts many tough issues including animal welfare and housing concerns. I'll focus on how the pork industry can best manage its reputation especially when the news isn't good.