MEDIA TRAINING PROGRAM
Enhance and protect your reputation. Successfully deliver your news, good or bad.
How executives, subject matter experts and spokespeople communicate can mean the difference between success and failure.
Through media interviews conducted by award-winning reporters, discover a unique process to craft your media narrative, create compelling messages and project confidence on camera. When the Headline Is YOU™ is a personalized, interactive program. We train you to frame your narrative, create compelling messages, and craft responses to difficult questions.
When every word counts, learn how to:
Manage the media message
Respond to difficult questions
Speak in soundbites
Talk with confidence
Communicate in a crisis
Feedback is instant. Immediate analysis reveals how answers are turned into news.
Receive Jeff’s Amazon PR bestseller When the Headline Is YOU: An Insider's Guide to Handling the Media, featuring a Media Messaging Toolkit.
Customized training is available in full-day, ¾-day and ½-day formats with Refreshers.
When the Headline is YOU: An Insider's Guide to Handling the Media
Jeff’s Amazon PR bestseller book
"I've been to a number of media trainers and this was the most realistic media experience I've ever had."
- Senior Government Official
“Your session has truly provided me not only with “how” to answer questions, but also gave me tools to prepare for interviews and the confidence to go through them.”
- Odette Auger, Equifax Canada
"Thank you. I got a ton out of our work together! I have done three media phone interviews since (one tough one) and my presentation also went very well (5 out of 5 on almost all of the evaluation forms). You are just great at what you do."
- Krista Robinson-Holt, Ontario Long Term Care Association
"Jeff, your training system is really so valuable to us. I must tell you I used to hate training, but now I look forward to it as I know how much more capable it enables me to do my job. Thanks so much."
- Jeff Smith, PG&E Corporation
"Jeff interacted and kept us extremely engaged. His link to technology (live broadcast) was a great touch. He left no one in the room un-trained and offered positive reinforcement and coaching."
- Karen Rossetti, Liquor Control Board of Ontario (LCBO)