Enhance and protect your reputation. Successfully deliver your news, good or bad. 

How executives, subject matter experts and spokespeople communicate can mean the difference between success and failure.

Through media interviews conducted by award-winning reporters, discover a unique process to craft your media narrative, create compelling messages and project confidence on camera. When the Headline Is YOU™ is a personalized, interactive program. We train you to frame your narrative, create compelling messages, and craft responses to difficult questions.

When every word counts, learn how to:

  • Manage the media message

  • Respond to difficult questions

  • Speak in soundbites

  • Talk with confidence

  • Communicate in a crisis

Feedback is instant. Immediate analysis reveals how answers are turned into news. 

Receive Jeff’s Amazon PR bestseller When the Headline Is YOU: An Insider's Guide to Handling the Media, featuring a Media Messaging Toolkit.

Customized training is available in full-day, ¾-day and ½-day formats with Refreshers.

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When the Headline is YOU: An Insider's Guide to Handling the Media

Jeff’s Amazon PR bestseller book


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