MEDIA TRAINING PROGRAM
Enhance and protect your reputation. Successfully deliver your news, good or bad.
How executives, subject matter experts and spokespeople communicate can mean the difference between success and failure.
When the Headline Is YOU™ is a personalized, interactive program. Through media interviews conducted by award-winning reporters, discover a unique process to frame your media narrative, create compelling messages, develop responses to difficult questions and project confidence on camera.
When every word counts, learn how to:
Manage the media message
Respond to difficult questions
Speak in soundbites
Talk with confidence
Communicate in a crisis
Feedback is instant. Immediate analysis reveals how answers are turned into news.
Receive Jeff’s Amazon PR bestseller When the Headline Is YOU: An Insider's Guide to Handling the Media, featuring a Media Messaging Toolkit.
Customized training is available in full-day, ¾-day and ½-day formats with Refreshers.
I have to admit that I had some anxiety coming in that day, having done other media training where I know the pressure of having to perform and evaluating one’s own mistakes in front of everyone. So, you met all my expectations! But you also blew them away, as it was definitely an intensive and productive morning – the best I’ve ever experienced. I learned lots – we all laughed and cried lots too (wasn’t sure I was expecting that!). I feel more ready than ever to get out there now – I told Mathieu today that I just want to get on it, and go and use these newfound skills and tools to promote our message and get our story out. While it was an exhausting session (didn’t help I hadn’t slept the night before thanks to Air Canada), it was also an exhilarating one.
The morning was much more than I anticipated – you guys are the best!
President & CEO | Président et directeur général
Boys and Girls Clubs of Canada | Repaires jeunesse du Canada
I wanted to thank you for the great coaching session a few weeks back! My presentation and media interviews in Saudi Arabia went very well. I also took part in a “surprise” press conference (that I wasn’t aware of), but it turned out to be a highlight of the trip.
-Isabelle Gagnon-Arpin, MSc, BHSc
"It's been about 14 years since I media trained with Jeff and he's still one of the best in the business."
- Blair Hains
"I've been to a number of media trainers and this was the most realistic media experience I've ever had."
- Senior Government Official
"Thank you. I got a ton out of our work together! I have done three media phone interviews since (one tough one) and my presentation also went very well (5 out of 5 on almost all of the evaluation forms). You are just great at what you do."
- Krista Robinson-Holt, Ontario Long Term Care Association
"It's the best corporate training program I've ever had"
- Nick Thomas, Royal Trust Global Securities Services, London, England
"Jeff, your training system is really so valuable to us. I must tell you I used to hate training, but now I look forward to it as I know how much more capable it enables me to do my job. Thanks so much."
- Jeff Smith, PG&E Corporation
"Jeff interacted and kept us extremely engaged. His link to technology (live broadcast) was a great touch. He left no one in the room un-trained and offered positive reinforcement and coaching."
- Karen Rossetti, Liquor Control Board of Ontario (LCBO)
"As someone who has been involved in media training for more than 25 years, I thought you did one of the best jobs I had seen in this area."
- Rene A. Henry, Environmental Protection Agency
"Jeff Ansell & Associates trained a group of our senior executives and product managers in an engaging and informative session. The training was a big hit!"
- Alicia Recupero, Digital Insight