Rules to live by

Media Tip #1

Know beforehand what you want to say in an interview.

How many times have you prepared for an interview only to be broadsided by a probing reporter who knew or understood more than you expected?

Learn to think on your feet!

We coach you to read between the lines and predict all eventualities. One critical error can adversely affect share prices and consumer confidence.

Media Tip #2

Keep your language simple.

As soon as you start using fancy words and phrases, reporters and audiences either tune-out or feel you're holding back on the truth. Plain talk works best. Use simple messages, especially when information is complex and/or the news is bad.

We train you to make every word count, because once the toothpaste leaves the tube, you can't get it back in.

If you're in the media spotlight, send a clear message.

Media Tip #3

Tell the Truth.

Your words are indelibly etched and once you lose credibility everything you say from that point on is suspect.

Tell the truth. Explain in simple terms and move on.

Media Tip #4

Admit bad news and explain how you're fixing the problem.

Admitting bad news gives you an opportunity to tell the story your way complete with all the facts and figures that support your point of view. Do it quickly before someone else has an opportunity to put a biased slant on it. Establish the facts up front.

Be forthcoming if you want to be trusted.

Our coaching teaches spokespeople the formula to deliver bad news messages.