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When the Headline Is YOU - an Insider's Guide to Handling the Media


Jeff Ansell, principal of Jeff Ansell & Associates, and his writing partner Jeffrey Leeson
penned a great book to help anyone speak and deal more effectively with news media.


When the Headline Is YOU is full of case studies and valuable advice to
help spokespeople manage their message when dealing with reporters.

Jeff brought years of experience to the table as a radio and tv investigative reporter, and condensed his knowledge into a book that clearly shows how the news industry works, and what executives, politicians and all types and levels of spokesperson can do to improve how they communicate.

Ray Day, Vice President Communications of the Ford Motor Company wrote in the book's Forward;

"Jeff Ansell’s new book When the Headline Is YOU is a timely and invaluable must-read not only for public relations and communications professionals but for anyone in business, government, or the nonprofit sector dealing with a roused public and emboldened media - both “old” and “new.”

To read samples of Jeff's book please go to Amazon for excerpts, or ...
PURCHASE it online here » Amazon, Barnes & Noble, or Indigo.

You can also find it stocked in many book stores across North America

Still Not Sure if YOU Need this Book - watch this video »

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